We support positive change

Urros believes in products which create meaningful and sustainable impact on learning levels in children. Urros works to impact children irrespective of income, location, language and technology access.

Urros has adopted a blend of online and offline approaches for customer outreach and impact. Our uniqueness is the content mix and an engaging technology platform for scale.


Ruchi Singh, Founder

Experience of more than 12 years mainly in end-to-end business and program management. My core full time job experience is in social impact projects in education and micro finance. I have worked with large scale impact organisations like Pratham India Education Initiative and SKS Microfinance. Over the years, I have worked in program management, strategy, business incubation, product development, content development and greenfield projects space. My expertise lies in ideation, business planning, financial planning, product development, sales, organisational partnerships, administration, skill development, pilot management, talent matching, talent management, story writing, editing, book design, academic content creation, evaluation(school level), teacher training, accounts, admin, education audits, pricing, benchmarking, negotiations, networking, communications, teacher recruitment, website development and management, teaching, etc 

I have the experience of setting up 70-85 pre and primary schools in Tier II and III cities in her past role. The health insurance product designed at SKS was scaled up to include more than 6.2 lakh members.

I am a technology enthusiast and graduate of IRMA.

Rashmi Singh, Co-Founder
Over 15 years of teaching experience in pre, primary, middle and high schools across boards of CBSE, ICSE and state boards. Expert in content writing, student and parent engagement strategies, conceptualisation, planning and implementation of teaching learning strategies across different boards. Her core competency is effective classroom teaching and curriculum development. She has a Masters in Philosophy.


Prof. Prabal K. Sen
Former Chairperson of Entrepreneurship Development Centre at XLRI. More than 40 years of service across organisations and institutes of repute. He has served for more than two decades in banking. He has worked at XLRI and IRMA in his recent past. Prof. Sen has also been a Visiting Professor at several premier institutions including IIM Ahmedabad, IIM Ranchi, IIM Amritsar, Rural Development Centre (RDC) of IIT Kharagpur, XIMR,Mumbai and National Academy of Direct Taxes (NADT), Nagpur.

Bhagirath Iyer
Bhagirath has over 10 years of experience in the microfinance and investment banking domains.  He has been involved in evaluating and providing debt funds to MFIs and other financial institutions.  He is a graduate from IRMA. He has worked with IFMR Capital, M-Cril,Microventures, Gramavidiyal Microfinance in the past.



To democratize education


To work for equity in education opportunities


To create learning opportunities for children